SNS x New Balance



The partnership between SNS and New Balance goes all the way back to 1999 and has resulted in no less than 17 collaborations to date.

But long before SNS or any hype collaborations, New Balance enthusiasts like SNS -cofounders Erik & Peter had to look elsewhere for New Balance gems. A hunt that often led them to mom & pop shops and sporting goods outlets. The numerous encounters with enthusiastic shop owners. The walls, and sometimes even ceilings filled with memorabilia, overly stocked shelves that on a lucky day could hold classics like Flimby factory-made 577s, 1500s, or other absolute grails at the time. That golden era of sneaker hunting runs in this collaboration’s DNA – inspiring us to release a big range of sporting goods alongside the SNS x New Balance 920 through the lens of SNS Sports World.

The Flimby factory-made SNS x New Balance 920 offers a combination of premium pigskin suede and mesh in bright orange and forest green color scheme, with yellow/black/3M detailing. Equipped with an ENCAP cushioning midsole and an overall retro sports style theme, the SNS x New Balance 920 offers a retro vibe for running fans or New Balance heads on the lookout for rarities.

The full SNS Sports World capsule will be available January 15th. The SNS x New Balance 920 is exclusively available via Raffle in the SNS app, with sign-ups starting on the 7th and closing on January 14th.

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