Converse Counter Climate



When it comes to tackling the elements, a Northerner knows a thing or two about it. We are constantly surrounded by shifting weather, and with that in mind, it’s appreciated when our gear can handle the pressure. Heading in our direction is the latest Counter Climate collection by Converse (which was introduced in 2016). The head-to-toe selection provides all-terrain gear for adventurous people, coating a lot of their iconic pieces in GORE-TEX or offer reversible looks, so when rain pops by, you are ready to repel the seasons and go inside-out. Our team in London gave the collection a serious test downtown for the latest drop, keeping it safe but going all in for the rundown.

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SNS x adidas Ultra4D “Green Teatime”



To close out 2020, SNS takes on the futuristic adidas Ultra4D performance silhouette titled “Green Teatime” – a follow up to the 2016 SNS and adidas Ultraboost “Tee Time.”

The SNS and adidas Ultra4D “Green Teatime” takes the next step in design with the world’s first high-performance midsole, crafted with light and oxygen. While showing great appreciation for past and retro releases, the Ultra4D is a look into the future of sneaker construction. Equipped with adidas Primeknit, the black and white super-lightweight upper has been treated with a Matcha-like green hue covering the sneaker’s surface stretching down to the progressive lattice midsole for a tonal look. The original pair’s flip towards a green tea color-inspired twist, and wordplay on the original tee time – informs the Ultra4d “Green Teatime”.

The “Green Teatime” is available via Raffle in the SNS app through sign-ups starting on December 4th, 2020 and closing on December 10th, 2020.

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Sneakersnstuff and Nike Sportswear Present: True to Your Crew – Trapfruits London



When the Nike Dunk first dropped back in 1985, it was Nike’s original team shoe, launching in an iconic “True to Your School” campaign—saluting to different schools across the states where each colorway represented a specific college and their basketball team. From the get-go, Nike made sure that staying true to your team and your crew is the key to success. Something which was highlighted again in 1999 when the “Goldenrod” colorway was re-released, and a friends & family Wu-Tang Clan collaboration became the favorite mystery of many sneakerheads.

Originally referencing the University of Iowa and the Hawkeye’s, the Nike Dunk High Varsity Maize is set to return on the 9th of December 2020, so it’s only right we work with, and give back to, someone who we felt really embodied the true meaning of being True to Your Crew and giving back to the community.

Since the start of the pandemic, Trapfruits London have been putting themselves on the frontline to provide fresh fruits for their community – and in such testing times, one thing that always rings true is doing good and giving back to those who need it most. We caught up with them to document their journey & day to day activities, as well as what crew & community means to them.

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Air Jordan 11 “Jubilee”



A close-up with friends from Paris

The Air Joran 11 is a special silhouette; it’s the one shoe that meets all sneakerheads at one intersection, the sneaker that everyone can agree on. An icon worn by Michael Jordan that cemented MJ mania forever. The mid-top sneaker was first introduced to MJ in 1993, just before he retired, and when he returned to the game of basketball and was shown the final sample in 1995, he was ready to play in it. While the “Concord” was Jordan’s go-to sneaker during the regular season, he added “Breds” during the Finals in 1996. To celebrate the anniversary, Jordan Brand has now introduced the “Jubilee” colorway, applauding the classic Air Joran 11 and its history.

For the full-family release, we linked up with music press agent Josepha, the Parisian boss lady runs “Le Loma Club,” a group for mothers and mothers-to-be, while directing documentaries and balancing her family life with her 9-year-old child Paloma and boyfriend Arnaud, the content creator of concept store NOUS Paris.

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SNS x New Balance



The partnership between SNS and New Balance goes all the way back to 1999 and has resulted in no less than 17 collaborations to date.

But long before SNS or any hype collaborations, New Balance enthusiasts like SNS -cofounders Erik & Peter had to look elsewhere for New Balance gems. A hunt that often led them to mom & pop shops and sporting goods outlets. The numerous encounters with enthusiastic shop owners. The walls, and sometimes even ceilings filled with memorabilia, overly stocked shelves that on a lucky day could hold classics like Flimby factory-made 577s, 1500s, or other absolute grails at the time. That golden era of sneaker hunting runs in this collaboration’s DNA – inspiring us to release a big range of sporting goods alongside the SNS x New Balance 920 through the lens of SNS Sports World.

The Flimby factory-made SNS x New Balance 920 offers a combination of premium pigskin suede and mesh in bright orange and forest green color scheme, with yellow/black/3M detailing. Equipped with an ENCAP cushioning midsole and an overall retro sports style theme, the SNS x New Balance 920 offers a retro vibe for running fans or New Balance heads on the lookout for rarities.

The full SNS Sports World capsule will be available January 15th. The SNS x New Balance 920 is exclusively available via Raffle in the SNS app, with sign-ups starting on the 7th and closing on January 14th.

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Nike X Ambush Dunk Hi



A subtle take on a classic, Ambush share their interpretation of the Nike Dunk Hi.

Subtly altering the iconic silhouette with her signature touch, Yoon Ahn’s Ambush presents a contemporary take on the Nike Dunk Hi sneaker. Dressed in a deceptively simple black and white colourway, the devil is truly in the detail with this collaborative sneaker style.

Featuring an elongated heel counter and a higher ankle collar, the pièce de résistance comes in the form of a structural take on Nike’s iconic Swoosh logo – designed to make the sneaker look as if it is perpetually in motion – co-branded detailing signs off this modern twist on a classic.

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Dr. Martens X Mastermind World 1460 Remastered Boot



Bringing the 1460 Remastered project to a close, Dr. Martens team up with Masaaki Homma’s MASTERMIND WORLD.

The final style from their 1460 Remastered project, MASTERMIND WORLD offer up their bold iteration of the iconic Dr. Martens boot.

Brimming with Masaaki Homma’s distinctive visual sensibility, punk-rock aesthetic and street-ready style, the 12 model in the series is constructed with a front and side zip closure. Embellished with Homma’s signature skull and cross bones logo, Dr. Martens and MASTERMIND WORLD champion self-expression and individualism.

The Dr. Martens x MASTERMIND WORLD 1460 Remastered Boot is available for registration online now via END. Launches.

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Adidas Ultra 4d



Fusing the Ultraboost and the 4D runner, adidas create a technical marvel.

Blending two of their most lauded modern silhouettes, adidas deliver the Ultra 4D sneaker is Triple Black and Triple White.

Ensuring that all bases are covered, this technical running silhouette is constructed with the iconic Ultra Boost’s Primeknit uppers for a lightweight, comfortable and breathable fit while the 4D’s distinctive 3D printed midsole sits underfoot to deliver premium comfort and support.

The adidas Ultra 4D sneakers are available for registration online now via END. Launches.

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Air Jordan 1 Hi Og Retro “Dark Mocha”



The silhouette that started it all, the Air Jordan 1 continues to prove to be a firm favourite amongst sneakerheads and streetwear fans alike. Sharing the Dark Mocha colourway, Michael Jordan’s signature sneaker line offers a subtle style perfect on or off the court.

Constructed with a combination of smooth leather and nubuck, this rendition of the legendary sneaker style is complete with the winged basketball stamped to the collar.

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End. 15th Anniversary Collaboration Retrospective



Marking 15 years of operation, the turbulent year of 2020 has been a milestone here at END. Originally established in 2005, END. are proud to have steadily grown from a small independent store in northeast England into a leading voice for streetwear, sneakers, luxury and lifestyle, delivering a vast selection of brands from all around the globe.

Celebrating the past 15 years – and all the years to come – the team at END. carefully curated a plethora of collaborative sneaker offerings, encapsulating our history, our outlook on the contemporary fashion landscape, and our lasting partnerships with an array of leading brands.

With a range of new projects in the pipeline for 2021, we’ve partnered with Highsnobiety to look back at the 15 sneaker collaborations released to celebrate END.’s 15th anniversary and to offer you the opportunity to win every pair; setting your stride right for the year ahead.



Presenting the first collaboration of their 15th anniversary proceedings, END. and Converse teamed up to offer the “Blueprint” pack – an exploration of two Converse classics, twisted and reinvented.


Following the Instapump Fury OG pack from 2017, END. and Reebok reunited for a further joint venture, titled “Mercury” – an interpretation of the DMX Trail Shadow sneaker inspired by shimmering metal and glowing neon hues.


Joining in on their 15th anniversary celebrations, adidas teamed up with END. to create a football culture-inspired footwear selection that pays homage to END.’s three flagship cities: Newcastle, London and Glasgow.


Offering up the ZX9000 “Kiln” sneaker, END. and adidas looked to the world of ceramics for inspiration, encapsulating the individual aesthetics of each stage of pottery making – from raw clay to the glazed finished product, presenting an elegant form of athleticism.


Sharing a duo of Wallabee shoes complete with bespoke weave detailing and cross stitching, END. and the iconic British footwear designer drew influence from the rich heritage of the moccasin toed shoe.


Following up on the “Grey Gull” from 2019, New Balance continued their longstanding collaborative relationship with END. with the launch of the “Grey Heron”, an avian interpretation of the classic 1500 silhouette.


Celebrating the legendary basketball sneaker’s 50th Anniversary this year, END. and adidas teamed up to deliver a luxurious take on the icon of the hardcourt, taking cues from a blend of traditional and contemporary Japanese fashion tropes.


Traditionally given as a 30th wedding anniversary gift, the pearl symbolises something that takes time to grow – the perfect source material in the year that marks the 30th Anniversary of the iconic GEL-LYTE™ III sneaker and END.’s 15th anniversary.


Taking on the undulating forms of sand dunes, the END. x adidas Evo 4D “Dune” encapsulates coastal aesthetics with its layered uppers, light & sandy colouration and aesthetic outlook inspired by the beach.


Sharing their vision of “Freedom of Sport, Freedom of Thought” with END., the “Zebra” encapsulated Stepney Workers Club’s sensibility through an animalistic lens, transforming the Dellow sneaker with a bold aesthetic plucked from the natural world.


Reuniting to deliver an archaeological marvel following the “Pink Salmon” and “Black Salmon” colourways from 2016 and 2017 respectively, END. and Reebok transformed the iconic Instapump Fury silhouette with two collaborative geological make-ups, dubbed the “Fossil” pack.


Following on from END. and adidas’ earlier collaborative take on the Evo 4D silhouette, the “Dune”, the two titans teamed up once again to share a darker and more mysterious interpretation on the cutting edge sneaker style.


Dubbed the “Rainbow Eucalyptus”, this colourful Made in England 1500 sneaker saw END. and New Balance draw inspiration from the exotic tree of the same name, known for its spectacular multi-coloured bark.


A heritage basketball silhouette repositioned for a new era, END. and adidas joined forces for an exclusive Forum release to give back to the grassroots communities which have enriched global sneaker cultures for decades.

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Special Release: Converse x JW Anderson Run Star Hike



Succeeding the great success of previous White Run Star Hike, Converse is once again teaming up with JW Anderson to deliver another distinctive colorway paired with a new model of the signature Grid ‘70s.

While the silhouette is similar to the previous model, the new Run Star Hike swaps the original white upper for the black canvas with white contrast stitching and a tonal pull tab. While the prominent chunky EVA midsole remains intact, the rear grippy outsole is black pairing with the consistent beige gum at front. Converse branding in the medial side with minute “1917” branding — a nod to the original Converse design —also returns to the latest style. Pairing up with the drop, the classic JW Anderson Grid ‘70s takes on a new look. The signature branded white print is juxtaposed against an asymmetric American flag pattern, with the left shoe offering white-on-blue stars and the right sneaker featuring red and white stripes.

Check out the photos to see more from the Converse x JW Anderson Collaboration. Scroll below to shop now and click here to read more about Converse.

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