Air Jordan 2 Maison Chateau Rouge



Air Jordan extends its partnership with Maison Château Rouge, reworking the AJ2 with a focus on community and heritage. Maison Château Rouge is a label with deep community ties; after all, its name is derived from Paris’ Château Rouge neighborhood, an area which the label often celebrates and draws heavy inspiration from.

Brogue-Inspired Detailing

With the label’s latest collaboration with Air Jordan, it’s this rich cultural storytelling that’s brought to the forefront. The AJ2 is brought under the spotlight and reworked to reflect community and heritage, from ornate detailing nodding to the brand’s roots, to the “UNITED YOUTH” and “CHICAGO DAKAR PARIS” on the tongues that celebrate global youth culture.

Air-Cushioned Sole

The detail-heavy approach continues elsewhere, with brogue-inspired perforations and serrated edging at the uppers completing the elevated aesthetic.

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A New Era of NMD: Adidas NMD_S1



Transforming a modern classic, adidas present their latest take on the NMD sneaker – the NMD_S1.

Originally appearing back in 2015, adidas’ NMD line encapsulated the imaginations of sneaker fans across the globe, exciting with its distinctive futuristic aesthetic properties, cutting-edge tech and forward-thinking approach. Seven years on, the Brand with the Three Stripes share a fresh iteration of the NMD sneaker – the NMD_S1.

Opting for a chunkier silhouette, the NMD_S1 style pays homage to the line’s earlier iterations with Primeknit construction and that all important sock-like upper, complete with a new twist on the German brand’s signature three stripes design to the lateral side wall.

An exceptional lifestyle model detailed with athletic embellishments, the latest adidas NMD sneaker offers the perfect embodiment of cutting-edge design. Finished with adidas’ now-signature Ice Mint glow to the midsole, Onyx grey colouration to the uppers offer the perfect counterpoint, presenting a balanced, harmonious design.

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Explore “LA Ville-Lumiere” This Air Max Day



Marking the Air Max 1’s 35th anniversary, Nike celebrate Air Max Day 2022 with an exclusive women’s style – “La Ville-Lumière”.

First established in 2014, Air Max Day has quickly become an all-important day on the sneakerhead calendar. When 26th March comes around, any sneaker fan worth their salt will be lacing up a pair of Air Max kicks to commemorate the creation of Nike’s infamous Air Max technology and its multitude of iconic silhouettes.

Marking the 35th anniversary of Tinker Hatfield’s Air Max 1 sneaker, this year’s festivities are complemented with an exclusive AM1 style effervescent with shimmering aesthetics, modern twists and classic details – a unique take on the 1987 classic.

Paying homage to the French capital, Paris, this women’s iteration of the legendary sneaker silhouette finds influence from the romantic nature of the city. Dubbed “La Ville-Lumière” – or “The City of Lights” – iridescent panels detail the uppers to subtly introduce a kaleidoscope of colour to the Summit White mesh and Smoke grey suede panels, offering the perfect embodiment of effortless cool.

Complete with a collection of detachable silver-toned charms themed after Air Max Day, Nike emblazon the model’s tongues with 3.26 woven branding, while underfoot print offers a further commemoration of the Beaverton brand’s celebration made visible through a translucent outsole – the perfect fanfare to a fan favourite and it’s everlasting legacy.

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Returning in a reflective colourway, the YEEZY Boost 380 offers extra-terrestrial inspiration this time round.

Continuing to develop their ever-influential sneaker offerings, YEEZY share the latest iteration of the 380 silhouette, dubbed “Alien Blue”.

A reflective style brimming with extra-terrestrial charm, this athletic model combines the sneaker’s trademark camouflage upper patterning with an icy combination of grey, blue and green. Complete with adidas’ exceptional Boost cushioning underfoot, this sneaker perfectly exhibits the essence of Kanye West’s eponymous imprint.

The YEEZY Boost 380 RF “Alien Blue” sneaker is available for registration online now via END. Launches.

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Introducing a hint of maritime hues, YEEZY share their latest QNTM colourway.

Continuing to deliver fresh colourways of the lifestyle QNTM sneaker, Kanye West’s eponymous YEEZY line shares the “Sea Teal” style.

Offering a subtle maritime take on the classic Calabasas colour palette, this sporting sneaker is infused with basketball aesthetics and a boost of cutting edge style. Complete with a gum rubber outsole, YEEZY ensures that the QNTM is street-ready and full of zeitgeist defining potential.

The YEEZY QNTM “Sea Teal” is available for registration online now via END. Launches.

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Celebrating his time at the UNC, Air Jordan present their latest take on the iconic AJ4 sneaker.

Michael Jordan’s legacy may have been cemented at the Chicago Bulls, but he has always been remembered for his pre-league days at UNC. Paying tribute to the legendary sportsman’s time at the prestigious institution, Air Jordan share the “University Blue” rendition of the AJ4.

Forever be synonymous with the school, this striking and colourful silhouette is cast in the university colours. Constructed from plush suede in lieu of the model’s usual leather across the uppers, cement grey accents, including a classic black speckle, appear throughout, and the ground-breaking exposed Air cushioning rounds off the athletic look.

The Air Jordan 4 Retro SE “University Blue” is available for registration online now via END. Launches.

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Returning with a duo of Vaporwaffle sneakers, Nike and Chitose Abe’s Sacai present an esoteric, reconstructed vision of modern sneaker style.

Continuing their now legendary creative partnership, Nike and Sacai share a duo of new colourways of their most recent silhouette – the Vaporwaffle.

The perfect embodiment of Chitose Abe’s reconstructive approach to design, this chunky athletic silhouette encapsulates the forward thinking and esoteric aesthetic of Nike’s collaborative output with the Japanese brand.

Dressed in “Sesame” and “Dark Iris” respectively, this pair of bold sneakers feature all the hallmarks of a classic Sacai and Nike link up. Spliced uppers, dual Swoosh branding, a stacked midsole and a protruding, sculptural heel all contribute to an overarching visual style that is unmistakably Sacai’s – a true pioneer of the cutting edge.

The Nike x Sacai Vaporwaffle sneakers are available for registration online now via END. Launches.

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Revisiting the Air Jordan 6 Retro, Travis Scott and Nike Jordan take a tactical approach to the iconic basketball sneaker.

Returning to the Air Jordan 6 silhouette that La Flame first collaborated on back in 2019, Nike Jordan team up with the Houston rapper to deliver a further slice of tactical style.

Applying his trademark playful spirit, Travis Scott’s latest sneaker infuses classic basketball style with a modern and zeitgeist defining update. Celebrating the model’s 30th anniversary, the British Khaki colourway boasts many of the same details that made the 2019 model such a standout. Complete with stash pockets, a zipped closure and bespoke Cactus Jack detailing, this Air Jordan 6 is not one to miss.

The Air Jordan 6 Retro x Travis Scott is available for registration online now via END. Launches.

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Presenting the “Kyanite”, Kanye West’s YEEZY imprint continues to deliver zeitgeist defining style.

Finally landing this year, the long-awaited YEEZY 700 V3 arrives in the striking “Kyanite” colourway.

Brimming with aqueous charm, this distinctive twist on Kanye West’s sneaker style diverges from the brand’s dusty palette. Constructed with Primeknit uppers cast in a variety of blue tones, this chunky footwear offering is complete with a gum rubber outsole.

The YEEZY 700 V3 “Kyanite” is available for registration online now via END. Launches.

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Presenting the “Lucky Bull”, the Air Jordan 1 continues to remain a firm favourite amongst sneakerheads and basketball fans alike.

Presenting a classic slice of hardcourt style with a twist, Michael Jordan’s eponymous Air Jordan 1 Zoom Air CMFT returns, this time round in the “Lucky Bull” colourway, delivered in both men’s and women’s sizing.

The upper is crafted using suede and textile panels, colour blocked in a team-inspired green, white and black palette for a dose of classic Jumpman style. However, the sneaker’s construction subtly differs from the AJ1’s norm, with a cut-out Swoosh, an exposed foam tongue and Zoom Air cushioning for a final dose of comfort and support.

The Air Jordan 1 Zoom Air CMFT “Lucky Bull” sneakers are available for registration online now via END. Launches.

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Revitalising a noughties icon, the “Toro Bravo” Air Jordan 5 showcases the Jumpman’s continued ability to define the sneaker zeitgeist with its influential legacy.

Dubbed the “Toro Bravo”, Air Jordan’s latest eye-catching sneaker style sees the AJ5 set blaze in rich Varsity Red hues, beautifully crafted from plush suede leather. Originally debuting back in 2009 as a part of the “Raging Bull” pack, this legendary style encapsulates true Jumpman appeal.

Doused in the colours of the Chicago Bulls to honour Michael Jordan’s groundbreaking time at the seminal basketball team, all the model’s signatures are present — toggle laces, mesh panel inserts and the iconic 23 embroidery at the heel – to deliver the perfect embodiment of the legendary player’s aesthetic.

Complete with a slight deviation from the model’s norm, with an icy blue tread swapping out the classic translucent outsole, this premium take on a hard court classic serves up an essential look from one of basketball’s true stars. The Air Jordan 5 Retro “Toro Bravo” is available for registration online now via END. Launches.

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Drawing inspiration from subaqueous treasures, Kanye West’s YEEZY share the “Ash Pearl” Boost 350 V2 sneaker.

Returning once again, the YEEZY Boost 350 V2 sneaker remains a pioneering style in Kanye West’s footwear arsenal. A symbol of the rapper and designer’s zeitgeist defining status, this athletic-inspired lifestyle silhouette encapsulates the Calabasas aesthetic in all its glory.

Presenting the “Ash Pearl” colourway, this iconic sneaker style is brimming with trademark YEEZY charm. Constructed with Primeknit for lightweight yet durable uppers, Boost midsole cushioning rounds off the model with a dose of supreme comfort and support.

The YEEZY Boost 350 V2 “Ash Pearl” is available for registration online now via END. Launches.

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