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Air Jordan extends its partnership with Maison Château Rouge, reworking the AJ2 with a focus on community and heritage. Maison Château Rouge is a label with deep community ties; after all, its name is derived from Paris’ Château Rouge neighborhood, an area which the label often celebrates and draws heavy inspiration from.

Brogue-Inspired Detailing

With the label’s latest collaboration with Air Jordan, it’s this rich cultural storytelling that’s brought to the forefront. The AJ2 is brought under the spotlight and reworked to reflect community and heritage, from ornate detailing nodding to the brand’s roots, to the “UNITED YOUTH” and “CHICAGO DAKAR PARIS” on the tongues that celebrate global youth culture.

Air-Cushioned Sole

The detail-heavy approach continues elsewhere, with brogue-inspired perforations and serrated edging at the uppers completing the elevated aesthetic.

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The adidas Originals SNS GT “Tokyo” brings back the original “Stockholm GT” shoe from 1980 with a colorway that pays homage to Tokyo, the latest city that SNS calls home since 2019. The low-top retro adidas sneaker has a suede construction with white leather stripes.

Together with Keisuke Baba we are highlighting the strong casual football influence in the buzzing city, a subcultural phenomenon where football reigns supreme led by the multi-faced stylist and his crew of “The Beautiful Game” supporters. In addition, we have worked with illustrator Jun Inagawa who blends his UK-influences with signature Manga-style art for the campaign.

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Designed initially as a cross-training sneaker, the Nike Air Trainer 1 has been unique since it first stepped on the center court. Offered to John McEnroe as a try-out sneaker, he quickly turned the prototype into his go-to silhouette, winning championships with the non-released icon. A year later, in 1987, the Nike Air Trainer 1 finally made its debut and became a gym hit that, now 35 years later, gets the love it deserves. Dipped in a “Dark Smoke Grey” colorway, the Nike Air Trainer 1 gets a design update with buckle closure at its signature strap, reflective details, and iridescent accents. Ace!

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To continue the success of the adidas Forum 84, the retro icon delivers high-grade style with a nod to the OG red patent version of the timeless staple. Stripping it down to a delightful white base with University Red accents, the iteration pays homage to a GOAT favorite from 1984, both in high and low top versions. Crafted with soft leather and upped by the signature Velcro strap across the mid-foot, this adidas Forum 84 shakes hands with its past while pushing forward to inspire the next generation.

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Transforming a modern classic, adidas present their latest take on the NMD sneaker – the NMD_S1.

Originally appearing back in 2015, adidas’ NMD line encapsulated the imaginations of sneaker fans across the globe, exciting with its distinctive futuristic aesthetic properties, cutting-edge tech and forward-thinking approach. Seven years on, the Brand with the Three Stripes share a fresh iteration of the NMD sneaker – the NMD_S1.

Opting for a chunkier silhouette, the NMD_S1 style pays homage to the line’s earlier iterations with Primeknit construction and that all important sock-like upper, complete with a new twist on the German brand’s signature three stripes design to the lateral side wall.

An exceptional lifestyle model detailed with athletic embellishments, the latest adidas NMD sneaker offers the perfect embodiment of cutting-edge design. Finished with adidas’ now-signature Ice Mint glow to the midsole, Onyx grey colouration to the uppers offer the perfect counterpoint, presenting a balanced, harmonious design.

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Marking the Air Max 1’s 35th anniversary, Nike celebrate Air Max Day 2022 with an exclusive women’s style – “La Ville-Lumière”.

First established in 2014, Air Max Day has quickly become an all-important day on the sneakerhead calendar. When 26th March comes around, any sneaker fan worth their salt will be lacing up a pair of Air Max kicks to commemorate the creation of Nike’s infamous Air Max technology and its multitude of iconic silhouettes.

Marking the 35th anniversary of Tinker Hatfield’s Air Max 1 sneaker, this year’s festivities are complemented with an exclusive AM1 style effervescent with shimmering aesthetics, modern twists and classic details – a unique take on the 1987 classic.

Paying homage to the French capital, Paris, this women’s iteration of the legendary sneaker silhouette finds influence from the romantic nature of the city. Dubbed “La Ville-Lumière” – or “The City of Lights” – iridescent panels detail the uppers to subtly introduce a kaleidoscope of colour to the Summit White mesh and Smoke grey suede panels, offering the perfect embodiment of effortless cool.

Complete with a collection of detachable silver-toned charms themed after Air Max Day, Nike emblazon the model’s tongues with 3.26 woven branding, while underfoot print offers a further commemoration of the Beaverton brand’s celebration made visible through a translucent outsole – the perfect fanfare to a fan favourite and it’s everlasting legacy.

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Since the Air Jordan 11 Low was introduced as a PE for the GOAT himself in 95/96, it changed the game of Basketball forever. The low-top giant took its time for the masses to finally get their hands on it in 2001, but has since then been a summer favourite for man and women alike.

Build the same way as the high-top rendition; the Jordan 11 Retro Low Pure Violet brings a matte color palette to the iconic staple. With hues of white and violet paired on the patent leather and mesh upper, the Jordan 11 low steadily rises since its first official release 20 years ago.

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Returning in a reflective colourway, the YEEZY Boost 380 offers extra-terrestrial inspiration this time round.

Continuing to develop their ever-influential sneaker offerings, YEEZY share the latest iteration of the 380 silhouette, dubbed “Alien Blue”.

A reflective style brimming with extra-terrestrial charm, this athletic model combines the sneaker’s trademark camouflage upper patterning with an icy combination of grey, blue and green. Complete with adidas’ exceptional Boost cushioning underfoot, this sneaker perfectly exhibits the essence of Kanye West’s eponymous imprint.

The YEEZY Boost 380 RF “Alien Blue” sneaker is available for registration online now via END. Launches.

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To accommodate the latest release of the ever-great Nike Pegasus ’83 we connected with one of Britain’s most fast-emerging singers, songwriters, and pianists, Reuben James. Matching the soulful vibe of James, the Pegasus is like a sneaker-handshake for the Sam Smith collaborator, a true icon, that just like James, keeps pushing the limits as the first shoe to feature a heel-only Air unit. Performed with the who-is-who of international stars like Herbie Hancock, John Legend, Tori Kelly, Little Mix, Disclosure and Liam Payne, the “So Cool “and “Tunnel Visio” singer continues his rise, and what better footwear to choose then Nike’s all-time best-selling running shoe.

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A selection of transitional pieces looking forward to warmer days. Featuring ByBorre, The North Face, Camber, SNS, adidas Originals, Stussy, P.A.M., Kangol, and Soulland.

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To pay homage to the Ultraboost “Tee Time” from 2016, an instant-classic of the modern-day sneaker world, SNS and the Three Stripes turn to the most revolutionary digital printing technique. Informed by 15 years of extensive research, crafted with light and oxygen, the Ultra4D “Tee Time” is where sports meets technology. Constructed with adidas Primeknit, just as the original from 5 years ago, the Ultra4D tells the “Tee Time” story from the future. The lightweight upper construction fuses with the progressive lattice single-component and fully blacked-out midsole that is precisely tuned to absorb pressure from all foot parts.

The adidas Performance x SNS Ultra4D “Tee Time” is exclusively available in the SNS app, with sign-ups starting on April 30th, 2021, and closing on May 4th, 2021.

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Introducing a hint of maritime hues, YEEZY share their latest QNTM colourway.

Continuing to deliver fresh colourways of the lifestyle QNTM sneaker, Kanye West’s eponymous YEEZY line shares the “Sea Teal” style.

Offering a subtle maritime take on the classic Calabasas colour palette, this sporting sneaker is infused with basketball aesthetics and a boost of cutting edge style. Complete with a gum rubber outsole, YEEZY ensures that the QNTM is street-ready and full of zeitgeist defining potential.

The YEEZY QNTM “Sea Teal” is available for registration online now via END. Launches.